Privacy Policy

The Lost · A product of Black Eye Media · Last updated: 12 August 2026

Black Eye Media (“we,” “us,” or “our”) operates The Lost, a mobile application and related API that lets users create AI-generated personas, exchange messages, and use synthesized voice features (the “Service”). This Privacy Policy explains what personal data we collect, how we use and share it, how long we keep it, and the choices and rights available to you.

1. Data We Collect

We collect the following categories of personal data:

2. How We Use Your Data

We use personal data to:

We do not sell your personal data. We do not use your conversation content or voice samples to train models for any purpose other than providing the Service to you, except as separately disclosed and consented to.

3. Processors and Third Parties

Depending on your configuration and the features you use, we share data with the following categories of service providers, who process it solely to provide their respective services to us:

Each processor is bound by contractual terms limiting their use of your data to providing the applicable service, and we take reasonable steps to ensure appropriate data protection safeguards are in place, including for any international data transfers.

4. Retention and Deletion

You may export your data or permanently delete your account at any time from the Settings menu within the app.

Deleting your account removes your account details, personas, conversations, usage records, and associated voice clones on a best-effort basis, including with our voice provider. Some data may persist for a limited period in backups or as required for legal, tax, fraud-prevention, or security purposes, after which it is deleted or anonymized in accordance with our internal retention schedule.

5. Your Rights

Depending on your jurisdiction (for example, under the GDPR in the EU/UK or the CCPA/CPRA in California), you may have the right to:

You can exercise most of these rights directly through in-app controls. For requests we cannot fulfil in-app, contact us using the support email listed on our Google Play or App Store listing. We may need to verify your identity before completing a request.

6. Children’s Privacy

The Service is not directed to children and is not intended for use by anyone under the age of 18. We do not knowingly collect personal data from anyone under 18. If you believe a person under 18 has provided us with personal data, please contact us so we can delete it.

7. Sensitive Nature of This Service

The Lost involves recreating aspects of a deceased person’s communication style using data you upload, such as chat exports and voice samples. You confirm that you have the necessary rights or permissions to upload this data, and that your use of persona and voice features complies with applicable law, including rights relating to a person’s image, voice, and personal data after death, where such rights exist in your jurisdiction.

8. Acceptable Use

The Lost is intended for personal reflection, memory-keeping, and connection with the memory of someone you have lost. You may not use personas, voice cloning, or generated content to:

Black Eye Media is not responsible for losses arising from a user’s violation of this section, and we reserve the right to suspend or terminate accounts that violate it. Full acceptable-use and liability terms are set out in our Terms of Service, which govern alongside this Privacy Policy.

9. Security

We use reasonable technical and organizational measures, including encryption in transit and access controls, to protect personal data against unauthorized access, loss, or misuse. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will update the “Last updated” date above and, where changes are material, provide additional notice such as an in-app message or email.

11. Contact

Black Eye Media · theblackeyemedia.com

For privacy requests, please use the support email listed on our Google Play or App Store listing.